Ciao! I’m Raffaele: Italian, 38 years old, I'm Graphic Designer and Art Director.
I have 18 years experience in branding, corporate identity, packaging, advertising and visual design.
I'm Co-founder and art director of
Villaggio Creativo studio with offices in Naples (Italy), Las Palmas de Gran Canaria (Spain) and Aguascalientes (Mexico).
I'm graduated in Industrial and Graphic Design at Seconda Università degli Studi di Napoli.
They say never judge a book by it’s cover, but people do. First impressions count. When there are only seconds to capture a customer’s attention, only the strong survive.
Beyond the obvious functional and informational benefits, packaging also acts as a silent salesman, influencing your customer at the point of purchase and helping to communicate your brand story. We’re here to help brands do just that.
Successful brands stimulate the same part of the brain as religion and communicate an ethos that can be shared. Followers display their symbols and spread the good word because they take pride in showing that they’re a part of something bigger.
My job is to take your story to the masses and communicate what you are about so that you stand out in your market. Most products, businesses or ideas aren’t necessarily unique, but great brands are.
Copyright Raffaele Russo © All Rights Reserved 2016